Workwear is one of those good business ideas that you can take in a number of directions. There’s the work safety niche which has specialized workwear such as safety shoes, scrubs, eye protection and more. Or you can go into the business man’s workwear and sell suits, ties, dress shoes and other men’s fashion. There’s also women’s workwear where you can sell professional clothing for women such as conservative dresses, blazers, blouses and more. It doesn’t make sense to combine all of these niches since they all serve different audiences. However, within each of these business ideas there’s a lot of room to expand into other verticals.
Marketing your workwear brand depends on which audience you serve. For example, if you sell specialized workwear, you’ll likely be targeting people who work in the trades such as construction or nursing. You’d be selling products like safety shoes and scrubs. However, even within that niche you’d find that you can’t do a one size fits all ad. The person who’d buy safety shoes is very different than a nurse looking for scrubs. Within the men’s workwear niche, it’s considered more of a men’s fashion store. You’d like target men between 25-40 with your apparel. You might choose to target men of different industries depending on what type of workwear you sell. For example, if you sell suits you might choose to target those who work in finance or law. In the women’s workwear niche, you’d likely market to women aged 23-34. If you sell professional work apparel, you might choose to target women who work in business, public relations, law, administration, or within a government role.
