There have been a surge in Japanese-themed stores. You can sell kawaii plush, products or even Japanese snacks. Kawaii is the Japanese word for cute. Essentially, a kawaii plush store is a small business idea that involves selling cute plush. There’s a specific look for these types of products and not all cute products are considered kawaii. For example, Hello Kitty is a popular example for this product style. But remember not to sell trademarked products without a license. If you search kawaii on AliExpress, you’ll find a range of products such as plush, notebooks, pens and other stationery products that could potentially sell well.
There’s definitely a market for these types of small business ideas. You can target people who have an interest in kawaii, Japan, anime, other relevant keywords. On average, asian women tend to be the target audience for kawaii products. However, you don’t need to limit yourself to Asian countries. You can target people who speak asian languages that live in Canada or the United States.
