Baby rompers are a good business idea as they’ve proven to show strong search volume. If you want to start an online store in the baby niche, you can add these trending products within a category. However, you aren’t limited to the baby niche, you can also sell maternity products, baby toys, or children’s clothing, to add more variety to your online store making it a one stop shop for new parents. Something to take note of, a lot more parents are giving their children gender neutral names so having a category of gender neutral clothing could likely serve as a category of its own.
Women tend to be the main consumers of baby rompers. While the mother will often buy her baby’s clothes, baby rompers are also purchased by other relatives like aunts, grandmothers and other family and friends. If you decide to sell baby rompers on your store, you might choose to add a gift registry app which can help boost average order value. The gift registry won’t market itself. However, you can create an ad for expectant mothers and have her create a registry on your store so that her close friends and family buy items from your website. This helps simplify the marketing as the focus is on getting the mother to promote your store for you for her baby shower.
