One of the most popular niche examples targeting men is beard oil as the grooming industry makes approximately $6 billion in annual sales. There are many successful stories of flourishing beard companies making tens of thousands in sales each month. Other companies are selling hundreds of thousands worth of beard grooming products each year. Approximately 39% of American men have beards which is an increase of 15% from 2012. The men’s toiletries industry is worth approximately $3.4 billion surpassing the men’s shaving industry by over $1 billion.
While the beard oil niche market is competitive, there’s still room for new players. You can grow your brand by dropshipping grooming products and beard oils. You should considered buying a few products to take your own professional images. It’ll help position your brand as a reputable beard oil company. Having before and after beard pictures can help you sell your products to help your customers envision having your products. Your social media platforms should have tons of pictures of perfectly groomed beards for people to use as inspiration. It’ll allow you to grow organically.
