Social media has begun to emerge as a preeminent medium for marketing businesses. With so many startups and established businesses trying to reach users through social media, it can be hard to be heard over the noise. However, creativity and best practices can give your startup an edge in the social media landscape – and it can be done for free!
One common pitfall of startups trying to leverage social media is the idea that they have to master all social media channels. Different social media platforms appeal to different demographics and characteristics – choose the platform that is right for you!
Social media is best utilized as a tool to engage your audience. Don’t try and talk at them – talk to them. Tell your brand’s story. If you can get your audience and users engaged, they will have a more positive affinity for your brand, and by extension, your business. According to KISSmetrics, 78% of social media users said posts by brands influenced their purchase behavior moderately or highly.
Another important aspect for social media activity is timing. More studies are being done on the effect of timing and best times to post to different platforms, with some of those findings published in the infographic below.
Highlights
Facebook:
Ø Saturdays are best.
Ø 12 p.m. EST is the best time to share.
Ø 0.5 posts per day is the best frequency.
Twitter:
Ø 5 p.m. EST is the best time to get a retweet.
Ø 1 to 4 link tweets per hour is the best frequency.
Ø Tuesdays, Wednesdays, Thursdays, Saturdays and Sundays are best.
Ø 6 a.m. EST, 12 p.m. EST and 6 p.m. EST are the best times to tweet in terms of clicks.
