Presenting the idea along with the supporting research to investors is an important step in the startup process, and one that requires thorough preparation. When scheduling a meeting with an investor, be very clear about its purpose. An informational or exploratory meeting may be acceptable, but be sure that the investor understands that this is the intent of the meeting. If the purpose of the meeting is to request funding, and the presentation team is not properly prepared, then subsequent meetings (and funding) are unlikely. Include the following information in the company pitch:
• What problem does the technology address?
• How does the technology provide a solution?
• What market is being pursued?
What is the addressable market?
Do not inflate data; if the idea is for a particular market segment, provide data for that segment only.
Ø Market size
Ø Target customer
Ø Market segment
o What is the state of the intellectual property? Is the technology well protected? Will IP be needed from other sources?
o Who is the competition?
o Investors expect that there is competition in every market area; claims of no competition are generally met with disbelief. What is the competitive advantage?
o Why would customers prefer the product or solution being offered over another?
o Who is on the executive team, and what are their roles? Why should someone invest in this team?
o How does the business model relate to the sales strategy and pricing?
o What are the expense and revenue projections for a five-year period?
o What are the key company milestones?
o How much money is being requested? How long will it last? How will the funds be spent?
The presentation should be interesting and engaging. Tell a story and use examples. If potential customers or partners have provided feedback, include examples.
