There’s been a growing trend for “breastfeeding” searches. And that total ends up equating to 368,000 monthly searches. With more women choosing to breastfeed, there’ll be a growing demand for breastfeeding related products making this one of those startup ideas to try in 2019. What’s amazing about the breastfeeding niche is how clear cut the targeting is. You’ll be targeting women who are New Parents.
To promote your breastfeeding products, you’ll want to build content around being a new mom. The goal is to provide value to new or even expecting mothers to help prepare them for their new life role. You can also create a forum on your website so that new mothers can ask questions. This will help you gain insight into your audience so you can continue to expand your product lines to serve them better.