Compression socks add pressure to your lower legs to help reduce discomfort, swelling and more. They’re often worn by people who suffer from disorders like edema, thrombosis and more. While they can be tight, they often help improve the blood flow in your legs. If selling compression socks on your store, you need to be mindful of the language you use. This niche is one of the trickiest business ideas as you don’t want to make any claims about medical improvements. For example, you should use phrases like ‘helps reduce swelling’ rather than just ‘reduce swelling’ as the latter could be considered a claim. These socks work well on a medical related store that sells scrubs and medical gloves. You could also sell compression socks on a store that sells comfortable shoes like runners or orthopedic shoes.
Compression socks are a search-based product. Ultimately, you need to make sure that your product category and product pages are search engine optimized to effectively market these products. If you’re intent on using Facebook ads, then you should consider using a combination of organic traffic through search and retargeting ads. This will help better convert your traffic if they’ve abandoned their cart or weren’t ready to buy the first time around. You could also create ads for relevant segments such as athletes or those with certain illness that would require compression socks.
