A couple months ago Bloomberg featured on article stating that millennials are finally moving out and buying homes. As a result, they’re starting to buy more furniture and home decor than ever before. While we’re giving a shout-out to throw pillows, there’s also been an increase in other home related products such as kitchen supplies. Having a store related to home decor or home related products can prove to be profitable for you. You can add a wide range of home related products to your store to fill out your product collections.
When marketing throw pillows you can target two types of audiences. First, you can target female homeowners 30-55. If you sell home decor, you can run adds to different types of products to determine which performs best for that audience. Second, you can target couples in a relationship or newly engaged as they’ll likely have wedding registries or be close to buying a home making them the perfect audience to buying higher quantities of products from your store. You can even add a gift registry app on your store to get people to register for gifts on your website.
