Advertising is the promotion of a company’s products and services though different mediums to increase…

Advertising is still all about the ‘ifs and buts of a product’, presented in a…

Offer, presentation, campaign, advertisement, sales promotion, public relations, etc. are the trends of advertisement and…

Many people confuse the terms marketing and advertisement. They think, both are the same and…

While shopping or planning to shop, many of us are stuck with a particular brand.…

“Communication leads to community, that is, to understanding, intimacy, and mutual valuing.” − Rollo May…

In today’s world, if a company focuses on delivering good products/services at competitive prices, it…

Technological revolution has brought about dramatic changes in terms of volume, frequency, and effectiveness of…

Many of the companies in 1980s rather than relying only on advertisement adopted an integrated…

Advertisement (ad) is an efficient and effective technique to promote goods, services, and ideas. It…