Many of the companies in 1980s rather than relying only on advertisement adopted an integrated…

Advertisement (ad) is an efficient and effective technique to promote goods, services, and ideas. It…

“Strategy without tactics is the slowest route to victory Tactics without strategy is the noise…

Suppose you manufacture a product to sell, then how would you reach out to your…

These sort of news we hear every now and then. More often, to increase the…

As a tailor’s job is to design a piece of cloth as per your choice;…

Suppose, you are a well-qualified professional having more than five years of experience and have…

What does come in your mind? Remember, where did you hear these captions? The first…

●      Why do consumers prefer some brands over the others? ●      What makes them choose, buy, and…

Suppose, you have one of the best products or services that you are offering on…