Marketing for startup companies can often be make or break. With the advent of the…

For the most part, gone are the days of a 60-page document outlining a business…

The worst outcomes your startup can realize is finding out people aren’t willing to buy…

Each build and iteration of your product shows traction. Making note of the different stages…

Formation  Pitching a business that does not yet have a legal entity, a tax ID…

Everyone makes mistakes, and it's no different for entrepreneurs launching a new business. Getting a…

Starting a business is difficult. Launching a startup is even more challenging. Aside from facing…

11) Seeking confirmation for your actions rather than the truth When you want praise for…

We have all made mistakes along the way while setting-up business. For various reasons, we…

In the world of business and startups, traction is king. In this chapter, we’ll offer…