While shopping or planning to shop, many of us are stuck with a particular brand.…

“Communication leads to community, that is, to understanding, intimacy, and mutual valuing.” − Rollo May…

In today’s world, if a company focuses on delivering good products/services at competitive prices, it…

Technological revolution has brought about dramatic changes in terms of volume, frequency, and effectiveness of…

Many of the companies in 1980s rather than relying only on advertisement adopted an integrated…

Advertisement (ad) is an efficient and effective technique to promote goods, services, and ideas. It…

“Strategy without tactics is the slowest route to victory Tactics without strategy is the noise…

Suppose you manufacture a product to sell, then how would you reach out to your…

These sort of news we hear every now and then. More often, to increase the…

As a tailor’s job is to design a piece of cloth as per your choice;…