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Advertisement Process
The advertisements that we see in the newspapers, magazines, and roadside hoardings or watch on…
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Objectives of Advertisements
The fundamental idea behind advertisement is to increase the business by selling goods/services. Besides, there…
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Classification of Advertising
Advertising is the promotion of a company’s products and services though different mediums to increase…
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Future of Advertising
Advertising is still all about the ‘ifs and buts of a product’, presented in a…
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Contemporary Issues
Offer, presentation, campaign, advertisement, sales promotion, public relations, etc. are the trends of advertisement and…
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Marketing vs. Advertising
Many people confuse the terms marketing and advertisement. They think, both are the same and…
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Brand Management
While shopping or planning to shop, many of us are stuck with a particular brand.…
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Corporate Communications
“Communication leads to community, that is, to understanding, intimacy, and mutual valuing.” − Rollo May…
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Market Communications Research
In today’s world, if a company focuses on delivering good products/services at competitive prices, it…
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Interactive Marketing
Technological revolution has brought about dramatic changes in terms of volume, frequency, and effectiveness of…