If you’re looking to launch a startup business, the cateye sunglasses niche might be perfect for you. The niche tends to have steady and reliable growth but has seen an uptick in popularity recently making it a trend worth jumping onto. Over 3.5 billion sunglasses are sold each year globally. While your online store doesn’t have to sell exclusively cateye sunglasses, you should put an emphasis on those products. You can eventually expand into other product categories like watches, scarves, and seasonal accessories to capitalize on year round sales.
When marketing cateye sunglasses, you’ll likely want to tap into Instagram influencer marketing. You can offer influencers a commission for selling your sunglasses so that you only pay a fee for the products they sold rather than a post on their page. You’ll also want to try Facebook ads likely targeting fans of other sunglasses brands. Partnering with a relevant brand can also help you grow your sales such as a sunscreen or beach accessories brand. You can also reach out to publications such as women’s magazines and offer them a free sample to be included on their website or magazine.
